The aim of this work is to study the asset pricing models of financial economics. On the basis of the aim were formulated the following research tasks:
-to consider the nature of financial assets;
-to show methods and models for estimating the value of financial assets;
- to give a brief description of company RIA "Standards and quality";
-to conduct a financial analysis of the company's activities of RIA “Standards and quality” LLC;
-to analyze the availability and managing of monetary assets of RIA "Standards and qualities";
-to develop the improving ways of financial assets managing of the company  RIA "Standards and quality".
The subject of the research is theoretical and practical measures to improve the mechanism of managing the value of financial assets of an enterprise.