The aim of the paper is to research the specific ways of translating English-language texts into Russian.
To reach the aim we should complete the following tasks. They are:
1.    To define advertising text and characterize its style and functions;
2.    To determine the structure of advertising text;
3.    To consider the classification of advertising text;
4.    To give a translatological description of advertising text;
5.    To determine the principles of advertising text’s translation;
6.    To consider the basic techniques of expressivity used in advertising text and methods of their translation;
7.    To conduct a comparative analysis of English and Russian-language advertising texts.
Research methods used in the theoretical part - study and analysis of literature and Internet sources, classification and comparative analysis of the studied material; methods of the practical part of the work - comparative analysis and characterization of the research material.