Research object – the problem of the Samsung Galaxy Note 7 battery explosion.
Research subject – approaches of becoming credible and preferable for customers after the Galaxy Note 7 battery incident.
Research goal – To estimate, analyze, and come up with an optimal solution to regain consumer trust and restore the brand reputation.
Research objectives:
–    To identify the importance of the problem, describe its roots and provide valuable data.
–    To estimate the immediacy of the problem for Samsung – why it should be solved and what will happen if it remains unsolved.
–    To set the goal and its boundary connections, which means describing the output of the existing system and limitations it has to meet.
–    To specify the criteria for the further estimation of decision alternatives.
–    To analyze the existing system and find the core cause of the problem.
–    To build a set of alternatives for problem solving.
–    To choose the solution from the built set of alternatives and validate it.
Research structure. The work consists of an introduction, two chapters, a conclusion, and a bibliographic list.